DEFINITIONS

 

Advertising Product means sponsorship or banner advertisements, electronic newsletters, storefronts and any other promotional items displayed on a Vert Markets Marketplace.

 

Content means all text, pictures, sound, graphics, video and other data, information and materials provided by Company for use in conjunction with the Vert Markets Products.

 

Hosted Software means the software programs and any Updates therefore in object code format resident and hosted on Vert Markets' equipment and made available to Company.

 

Impression means either: a single ad view with respect to banner ads; or a single subscriber with respect to Newsletter ads.

 

Link means a bar, button, tout, listing or gateway that connects from one page of a website to another page and from one website to another website.

 

Launch Date means the date a Vert Markets Product/Service set forth in the Order Details is first generally available for display on a Marketplace.

 

Marketplace means a Vert Markets Marketplace, Company's website, or any other website owned and/or operated by a third party.

 

Newsletter means a periodic e-mail sent to newsletter subscribers of one or more Vert Markets Marketplaces and to Vert Markets clients, which e-mail contains a Link.

 

Order Details means the specific Company information and the list of Vert Markets Products/Services ordered by Company, the corresponding Fees and other pertinent details set forth in this Agreement.

 

Vert Markets Product/Service means a product or service purchased or obtained by Company as set forth in the Order Details.

 

Web Presence means the web pages located at the Marketplaces set forth in the Order Details and created by use of the Software and incorporation of the Content.

 

 

2.2. ADVERTISING PRODUCTS SPECIFICATIONS AND DESCRIPTIONS. Content submissions by the Company shall conform with Vert Markets’ Content Submission Specifications. Ad sizes are stated in pixels and are industry standard as set by the Internet Advertising Bureau.

 

       2.2.1 Banner Advertising Products:

 

       Banner Ad-Full Banner: Two 468x60 Full Banners: one at the top of the page and the other a mirror image that is placed at the bottom of the page. These two identical banners count as one impression.

 

       Banner Ad-Skyscraper: One 120x600 Skyscraper that will be on the right side of those selected pages where the UI is flexible enough to allow it to fit.

 

       Banner Ad-Left Side Banner: A 120x240 Banner that is essentially a "short skyscraper" which will be placed on the left side of the page, below the fold, just beneath the navigation area.

 

       Banner Ad-Tile Banner: A 120x60 Banner which will be placed on the left side of the page, below the fold, just beneath the navigation area

 

2.2.2 Newsletter Advertising Products:

 

Descriptions.

 

Newsletter ads are of the following types: (a) multiple advertisers per Newsletter, with a maximum of three (3) ads per Newsletter; (b) "Exclusive Sponsorship", in which the Company purchases all three Newsletter ad spaces described below in the section entitled "Formats"; except for Featured Company placement ads, no other ads will be sold for that Newsletter; and (c) "Featured Company" placement. Featured Company placement is available only to Vert Markets supplier customers having a Web Presence, E-Commerce Center, or Storefront on a Vert Markets Marketplace or having obtained a Marketplace Manager or other Software license from Vert Markets.

 

Formats.

 

All Newsletters will be sent out in two formats: text and HTML.